May 29th
9am–5pm EDT
Meets 2 Times
Introduction to Google Analytics is unfortunately unavailable
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Course Details
Price:
$99
Start Date:
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Location:
Online
GA Washington D.C. (Remote Online)
Washington, District of Columbia (Map)
GA Washington D.C. (Remote Online)
Washington, District of Columbia (Map)
Important:
A computer will not be provided.
Purchase Options
Description
Class Level:
Beginner
Age Requirements:
18 and older
Average Class Size:
20
What you'll learn in this google analytics training:
Important Note about Online Classes: Registered students will be notified 48 hours in advance of this program with information on how to log in to the Zoom webinar and Slack messaging apps. Registration for this class will close 48 hours prior to class start in order to allow all students ample opportunity to have the technology enabled.
Google Analytics is an incredibly robust, free tool for measuring web traffic data. In this workshop, you’ll get to know the basics of using Google Analytics to track and evaluate performance and draw insights to improve your business.
Starting with basic terminology and key metrics, you’ll build a foundation of knowledge before diving deeper into more complex analytics techniques, including advertising tracking and custom segments. You’ll walk away with a fundamental understanding of Google Analytics’ role in running and operating your business.
Takeaways:
- Learn the basic setup, navigation, and interface of Google Analytics
- Get acquainted with basic terminology and mathematical formulas to understand key metrics
- Be able to identify the metrics that matter for your specific business case and how to use them to make educated decisions
- Create custom segments, goals, URLs, dashboards and automated alerts
- Learn to identify exceptions and surface actionable insights
Preparation
- You will need access to a laptop or computer with a working webcam and microphone as well as a strong internet connection. (a Windows PC or MacBook)
- Have the Google Chrome Web Browser installed on your computer
- Sign up for a Google Demo Account (https://analytics.google.com/analytics/web/demoAccount)
- Bookmark this worksheet: (https://docs.google.com/spreadsheets/d/1esbw1p3htF3S-iA57UNl5HuFJbjpXaRuiAwzxzKDasw/edit?usp=sharing)
- This course will occur completely online using Zoom and Slack.
- Course set up information will be emailed to all students signed up around 24 hours before (and again an hour before) your course launches.
School Notes:
For students enrolling in 12 week part time and immersive classes, it is not recommended that you book more than one class simultaneously.
For students enrolling in 12 week part time and immersive classes, it is not recommended that you book more than one class simultaneously.
Still have questions? Ask the community.
Refund Policy
If you can't make it to a class/workshop, please email us at [email protected] at least 7 days before the scheduled event date. No refunds will be given after this timeframe.
Map
General Assembly
Online
GA Washington D.C. (Remote Online)
Washington, District of Columbia Online
GA Washington D.C. (Remote Online)
Washington, District of Columbia
Registered students will be notified 48 hours in advance of this program with information on how to log in to the Zoom webinar and Slack messaging apps.
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School: General Assembly
General Assembly (GA) equips individuals with the in-demand skills needed to build a career in today’s high-growth tech sectors. Their award-winning technical training includes flexible delivery, industry-tested curriculum, and a career services program.
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