Learn the art of building a powerful and memorable brand through this online class, which covers topics such as brand strategy, visual identity, and brand messaging.
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General Assembly
@
Online Class
, New York, NY
Brands are most commonly thought of in the context of companies, but have you ever thought of branding yourself? Whether you’re considering a career change, interested in turning your side hustle into a full time job, or want to ensure that your name is thought of first when a new opportunity slides across your boss’ desk, we should all be focused on identifying the standout qualities and characteristics that make us the right person for the...
What you say is just as powerful as your actions. Learn how to confidently articulate your expertise and use qualifiers so people listen. Whether you are looking to progress within your company, get noticed in your department, be considered for broad opportunities or be taken seriously as an expert in the wider industry, people need to know what you're good at and what makes you different from others saying the same thing. In this workshop, the...
Most of us have heard this quote from Simon Sinek, but as a busy entrepreneur it can be challenging to consistently demonstrate your “Why” through the content you create and how you present yourself online. Defining your Personal Brand is the key to attracting the right prospects and business partners. As the Business Development Expert-in-Residence at Entrepreneur magazine I’ve been able to interview some of the most successful consultants...
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General Assembly @ Remote Online , Denver, CO
Brand Storytelling: Creating a Powerful Story that Inspires "Marketing is no longer about the stuff you make, but the stories you tell.” - Seth Godin Traditional marketing is dead. Consumers today are highly skeptical of corporate-style disruption advertising. In the age of Instagram and direct-to-consumer commerce, you build a brand by building a following first. But how do you rise above the noise to attract these passionate fans? Start with...
Be Social Change @ BSC Virtual Clasroom
The future of social impact is dependent on social enterprises. The success of this sector is in the best interest of all impact areas. For that reason, we’re gathering international leaders in the field of business as a force for good for a one-of-a-kind networking event. Join this online gathering to: Meet other social enterprise leaders and professionals. Find partners, supporters, customers, funders, and other social enterprise champions....
Los Angeles Center of Photography @ *Virtual Classroom
In this webinar we will examine and deconstruct the three major tenets of branding: visual, communication, and personal. After dissecting how to strengthen your brand to create a compelling mythos around your art, we’ll talk about how those branding elements can help sell more of the art you love to create. A link for the Zoom webinar will be emailed to the prior to the start date. Please read the instructions included in the email.
Explore online branding and TikTok marketing strategies with Movers+Shakers CEO Evan Horowitz. Evan Horowitz is the cofounder and CEO of Movers+Shakers, an award winning innovative creative agency founded with Broadway performer & director Geoffrey Goldberg. Evan has over two decades of marketing experience, and has worked with several high profile companies such as Samsung and Macy's. Dubbed "the TikTok whisperers" by Glossy, and "the most influential...
Brands are most commonly thought of in the context of companies, but have you ever thought of branding yourself? Whether you’re considering a career change, interested in turning your side hustle into a full time job, or want to ensure that your name is thought of first when a new opportunity slides across your boss’ desk, we should all be focused on identifying the standout qualities and characteristics that make us the right person for the...
Branding for Beginners Workshop: How to Build a Brand Customers Love Brand is your organisation's connection to your customer and the marketplace - it provides the foundation for businesses to gain an edge over the competition. The importance of the customer-brand connection is more essential in today's fast paced, dynamic digital economy than ever before. The workshop will walk you through the basic concepts of branding starting from marketing...
Strategic narratives are a form of storytelling, and like all good stories, they need a compelling plot, characters, a climax, and a conclusion. A strategic narrative centres on leaders’ ability to articulate a clear and compelling vision and strategy for the future of the organisation. Rather than focusing on the company’s products or services through a series of bullet points and clip art in a PowerPoint deck, a powerful strategic narrative...
This bootcamp introduces participants to the current social media landscape and explores how it can be used for maximum results (for brands as well as agencies). Participants will leave with a detailed understanding of both the current social media landscape and how to evaluate which tools or social platforms are the best fit for their organisation's strategic goals. Topics to be covered will include: an overview of social media platforms, current...
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